SAD Visuals started as an artist label in 2001. The main purpose was for the graphic designer Arnaud Parel to exhibit some his stuff and creating events in Japan. after a couple of exhibitions in Tokyo and 3 years in Japan, Arnaud came back to Switzerland and created the label SAD visuals with his japanese girlfriend Hazuki Sekine in 2008. Since that time, SAD visuals is projecting his own creations based on 3D animation and step motion work.

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